How to Budget and Time Mobile Marketing Campaigns

Step1: Goal- to drive the consumers to come to store and make purchase

Step2: To start off- we need to limit our campagin to smaller targeted group, once found effective shall launch a larger campaign.

Step3: Realistic goal conversion rate: 3 out of 300 people? 1%.. 6% is expected to be nice... as per experts.

Step4: Timing of senidng-Adds- According to Toolbox, 75 percent of texts are read instantly and 94 percent are read overall.


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